Give your customers a vision to aspire to
Understand what your customer aspires to (be / have / produce) and give them a vision that mirrors this. When you and your customer are working towards …read more
Build a better dashboard
Every product starts out as something great, and at some point, some percentage invariably end up as a single-page dashboard. Despite their ubiquity in cars, (single-page) dashboards …read more
Let users design your product
(They’ll do a better job than you) All the objections are true: users don’t have design experience; Steve Jobs said never to ask users what they want; …read more